Tata Communications

Direct Mail, Web Copy, Press Release, Email Funnel

In terms of infrastructure, Tata Communications is the world’s largest telecommunications company. When I was employed there as a technical lead / project manager, I also volunteered to use my marketing skills for an end-to-end rebranding campaign. I designed and wrote copy for brand elements, designed stationery, rewrote site content, ran a monthly newsletter and wrote press releases for other newsletters. My efforts improved CSAT (Customer Satisfaction Score) from 2.8 to 4.9 (out of 5) in six months.


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